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Marketers should consider employment status when allocating resources for targeting consumers. Full time employees make as many daily contacts as part time employees and stay-at-homers combined! A consumer package goods manufacturer might consider sampling its products in or near their targeted consumers' workplace rather than, or in addition to, traditional in-home sampling. For purposes of the study, "contact" was defined as "any type of direct communication a person has with another person including spoken to in-person, by phone, or written via email, or instant/text message." Stay-at-homers tend to make more daily visits to chat rooms, message boards, free email services, forums, and any information station they can easily find. Including web site addresses and promotion codes in marketing efforts, making it easy to pass this information along online, is a tactic that works well with this group of people provided there is perceived value. Marketers often use household income of $75,000 as an affluence threshold but there was no apparent increase in word of mouth or (WOM) activity for people with incomes from $75,000 to $90,000.
The results showed acceleration in WOM likelihood for households earning $100,000 or more. As expected, technology has a significant influence on how different generations foster WOM. Here's a glimpse into the future, as well as today. Younger generations are creating personal online media to a greater extent, with nearly half (49%) of Gen Y having built a website and one quarter having their own blog. When reaching out to their peers, one-quarter visit chat rooms or message boards daily and 17% of their contact activity is done through instant or text messaging.
Gen X and Boomers tend to use email more often and are more likely to spread positive WOM. These groups are ripe for viral email campaigns. An overlooked and interesting area for marketers is reaching Silver Birds through message boards and chat rooms. They have more activity in those areas than Boomers and nearly equal activity to Gen X. This is likely due to their desire to reconnect with family and friends, and to discuss health, medical, and other issues of aging with peers and professionals. At this time of their life they tend to go on cruises, flights, and lots of different locations all over the world, since most of them worked all their life and now have the time and most have the cash to do these types of travel. Duty-Free Travel Information The European Union, Iceland, Norway, Japan, Singapore, Australia and other countries have implemented new regulations regarding liquids in carry on bags. As a result, there are potential implications for passengers who purchase liquid duty-free items (e. perfume and liquor) while traveling to and from international destinations.
Because many duty-free shops in other countries are located before the security checkpoint, all liquid duty-free items purchased in those airports will be placed in special sealed tamper-evident bags in order to be permitted through those countries’ security checkpoints. The tamper-evident bag is not currently accepted through U. checkpoints. To avoid the risk of having to abandon your liquid duty free items in the U. and abroad, please follow the guidelines below. Please note: these security measures only apply to liquid, gel, and aerosol duty free items. For passengers traveling to an international destination from the United States: Duty-free purchases of liquids of any size from shops in the US are permitted if you have a nonstop flight to an international destination. If you have a connecting flight in Europe, Japan or another international destination, US duty-free liquid purchases in containers larger than three ounces will not be permitted through security checkpoints because they will not be in the an approved tamper-evident bag.
Note: If you purchase a liquid duty-free item in the US you will not be able to get a tamper evident bag for it before going through international checkpoints. For passengers returning to the United States from an international destination: On nonstop flights bound for the US, duty free liquids purchased at an international airport will only be permitted it they are delivered to the aircraft for passenger pickup, bought on the plane or purchased after the security checkpoint. If you are flying to the US and have a connecting flight, duty-free liquids that meet US requirements will NOT be permitted through US security checkpoints. If you have a connecting flight, liquid duty free purchases must be placed in your checked baggage. Since you will be required to reclaim your checked bags prior to passing through customs inspection, you can place duty-free liquids into your bags and recheck them for your connection. This information will help you as you go from place to place around the world. Some countries will not allow any sort of sprays, fruits, nuts, or liquors so be aware of the laws of the land to which you are going to so you will be able to bring your purchase into that country. When traveling to an international destination with a connection, buy your duty-free liquid items on the last leg of your trip. In Europe, Japan and other countries that use the tamper-evident bag, passengers should not open the bag before the security checkpoint or else the duty free contents may be seized. When returning from an international destination on a connecting flight in the US, use your time in customs to place any duty-free liquid items in your checked bags.
Here are a few guidelines for carry-on luggage dimensions. Please keep in mind that you should verify with the specific airline you are using for carry-on sizes and rules. - Most U. domestic, non commuter airlines dimensions are 22"x14"x9". Many allow a second smaller item as well such as a tote, cosmetic bag, briefcase, etc. International dimensions are 18"x14"x9".
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